Turn 280,000 followers into an email list and readers. This seat is empty, and it is where the growth starts.
Dirty Roots Berlin is a plant-education brand and creative studio: handmade sphere planters, a book (Leave It the F*** Alone), short videos, a blog and a members club, all built on one idea: most plant advice is noise, so observe more and intervene less. A small studio run by the founder with a rotating team of interns, so you work on real things that ship.
What you will do
- Build and run the email list in Kit: capture form, automatic delivery of our free guide, welcome sequence.
- Set up bio links, UTM tracking and a weekly funnel report: views, clicks, sign-ups, book sales.
- Reply to comments and DMs on TikTok and Instagram in the brand voice and point people to the guide.
- Draft broadcast emails and launch posts for the book and the membership waitlist.
- Test hooks, captions and posting times; keep a simple experiments log.
What you will learn
A creator-brand funnel from view to sale, email marketing, community management at scale, and acting on analytics.
Who you are
- Marketing or communications student who writes sharp English.
- Has run a page, a newsletter or a community, even a small one.
- Comfortable with a blunt voice. Remote or a mix works.
Practical: unpaid, built for Erasmus+ traineeship grants (we sign the learning agreement and issue the certificate). 2 to 6 months. English B2 or better. Direct daily contact with the founder.
Apply through the platform. Shortlisted applicants get a 15-minute video call.
